TyPhoo
A bold digital campaign platform built to spotlight injustice and drive industry change.
01 Project Overview
Typhoo is one of the UK's most recognised tea brands. In 2024, they made a radical shift, turning their platform toward advocacy, not sales. With support from We Are All Marketing, we were brought in to design and develop a new WordPress website to launch their "Let's Make Tea Right" mission. The goal was clear: raise awareness about the sexual violence faced by women on tea plantations and communicate Typhoo's commitment to fixing it.
02 The Challenge
This wasn't a standard brand site. It had to feel urgent, emotional, and informative without losing clarity. The messaging needed to land with impact, but remain sensitive and respectful. Visuals had to walk the line between handcrafted warmth and campaign-level authority. The platform also had to support layered storytelling, from first-glance awareness to deep-dive impact updates, case studies, and external partnerships. Every page had to be engaging, honest, and action-driven.
03 Our Solution
We built a fully custom WordPress site that feels more like a campaign hub than a product page. Bold type, textured backgrounds, and hand-drawn illustrations help strike a balance between empathy and strength. Key statistics, case stories, and calls-to-action are layered across the experience to encourage deeper exploration. The content structure is modular, allowing Typhoo to adapt and grow the message over time. Every scroll invites users to understand the issue, support the solution, and be part of meaningful change.