The Coconut Collab
A joyful e‑commerce site for the UK’s favourite coconut-based treats.
01 Project Overview
The Coconut Collab creates naturally crafted yoghurts and desserts made from coconuts and a handful of other ingredients. They’ve built a cult following for their creamy taste, cheeky tone, and dairy-free deliciousness. We were brought in by our partners at We Are All Marketing to design and build a new website for their client. The goal was to bring the Coconut Collab’s story to life online, showcasing the full product range while championing the brand’s playful personality and handmade feel. Built on WordPress, the site focuses on storytelling and product discovery, with each item linking out to stockists rather than selling directly.
02 The Challenge
The Coconut Collab had a strong shelf presence but an outdated digital experience. The new site had to reflect the fun, flavourful tone of the brand without compromising on usability. It needed to support D2C sales, retail education, and storytelling in a single flow. The visuals had to feel handmade but refined. The messaging had to feel warm but not whimsical. Product pages had to balance storytelling with clarity. The brand’s tone was already well-defined, but the challenge was bringing it to life in motion, structure, and conversion.
03 Our Solution
We designed a bright, modular site that feels every bit as creamy and joyful as the products themselves. Soft paper textures and watercolour assets bring warmth and tactility to the interface. Product pages focus on ingredients, provenance, and product benefits without feeling clinical. We integrated flavour-led callouts, painted icons, and layered illustrations to echo the brand’s handcrafted identity. The Shopify build was structured with flexibility in mind. Collections, bundles, and content modules were all designed to scale. The result is a website that feels playful, premium, and perfectly on-brand.