Sidemen
A limited-edition merch drop blending YouTube culture with 90s nostalgia.
01 Project Overview
We teamed up with Sidemen Clothing to design a special collection for their collaboration with Teenage Mutant Ninja Turtles. The drop was created to celebrate the launch of the new TMNT film and featured bold, streetwear-inspired graphics that merged the Sidemen brand with iconic elements from the TMNT universe. The collection was also showcased as part of the Sidemen’s Birmingham store launch, bringing fans face-to-face with the designs in a high-impact retail setting.
02 The Challenge
The designs had to speak to two audiences at once, Sidemen's global fanbase and TMNT's nostalgic core. We needed to create pieces that felt collectible, wearable, and authentic to both brands. The artwork had to walk the line between playful and premium, with visual references that would land immediately with fans but still feel fresh on streetwear. There were also tight timelines for both the online drop and in-store release.
03 Our Solution
We created a capsule range featuring oversized prints, graphic motifs, and layered type, all rooted in TMNT's original colourways and Sidemen's bold branding. Each piece was designed to feel like a crossover moment, not another logo mash-up. The range included hoodies, tees, and accessories, with designs created for both digital and physical impact. We worked closely with the Sidemen team to ensure consistency across packaging, launch assets, and retail rollout. The result was a high-energy collection that sold fast and landed hard.
