ManiLife
Peanut Butter Like No Other. A Shopify Experience Built to Drip, Crunch and Convert
01 Project Overview
ManiLife, the cult peanut butter brand with a die-hard foodie following, teamed up with We Are All Marketing and STX Studio to create a new D2C home for their range of small-batch nut butters. The brief: build a fast, flavour-forward Shopify site that embodies their obsessive attention to detail and turns browsers into spoon-wielding Mainmob.
+30%
Conversion Rate
02 The Challenge
ManiLife isn't another peanut butter brand but a full-blown lifestyle. The challenge was to channel that bold energy into a digital experience that celebrates the craft, origin, and obsession behind every jar. The site had to handle a growing product line, subscriptions, recipes, merch, and education without ever losing Mani's gutsy tone or slowing the scroll.
03 Our Solution
We designed and built a fully custom Shopify storefront that lets the product and the personality do the talking. Clean layouts, dynamic modules and punchy copy give users a frictionless path from story to spoon. We spotlighted their boldest USPs, from single-origin sourcing to small-batch blending, and embedded rich brand storytelling through animations, recipes, and customer obsession. Mobile-first and conversion-ready, the site is a shop, a stage, and a shout of joy all in one.