The primary challenge was to create a strong and distinct brand presence that would resonate with potential customers. The message needed to be clear yet friendly, and the design had to facilitate easy navigation through the vast information about Curve's services.

STX Studio took a multifaceted approach to meet Curve's objectives. We designed and built a website that uses clever scroll sequences, allowing the messages and modular design to change at a conversational pace as the user scrolls down. Lottie Animations were integrated to add visual appeal, and App Store assets were created to promote the app. The result was an engaging user experience that effectively communicated Curve's benefits, making it clear why users should consider downloading the app. By combining website design, animations, and strategic branding, we helped Curve stand out and increase brand awareness in the competitive Fintech landscape.